I had so much fun building the visual aspect of this rad brand. It's great to work with a brand with such a strong 'why' in terms of  values and ethics.
 The idea behind the branding was to make it feel fun and accessible while having a strong local and authentic feel.  As the product is in quite a competitive category, it really needed to have large shelf appeal and a unique 'personality' that would make it feel set-apart instantly.
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